In the Global Ayurveda Summit which took place at Kochi, on Wednesday, the delegates of AYUSH medical system put light on the fruitful opportunities for medical tourism in Kerala. They summoned that promotion and establishment of well-structured medical tourism can lead to progression of Kerala. At present, four lakhs Ayurveda medical practitioners have been registered by the AYUSH medical system.
A Raghu, joint advisor (Ayurveda), Ministry of AYUSH informed the delegates about their new scheme ‘Champion sector in services’ which entirely focuses on such tourism in Kerala. The Tourism Department officials are also optimistic and confident about this scheme. With the advent of the various schemes put forth by AYUSH Medical system, Kerala can grow in healthcare. Medical tourism will solve the problem of employment by providing job opportunities to the new medical graduates. The program aims at creating destination for diaspora students to study the indigenous medical systems.
Raj Kumar K P, deputy director of Kerala Tourism said, “Ayurveda and backwaters are the two major USPs of Kerala tourism. Unlike the emerging markets like Sri Lanka, we have authenticity while providing medical tourism-related services. But we are yet to explore our potential to the fullest.”