Facebook launches vaccine pop-up windows, the company announced on Wednesday. The educational pop-up windows will appear on the social media platforms when a user searches for vaccine-related content, visits vaccine-related Facebook groups and pages, or taps a vaccine-related hashtag on Instagram.
If the user is based in the United States, the pop-up window will connect the user to the US Centers for Disease Control and Prevention for credible information on vaccines. If the user is outside of the United States, it will connect them to the World Health Organization.
This initiative by Facebook launches vaccine pop-up windows will help spread information about vaccines and also help to stop misinformation. The company also announced that they will lower ranking of groups and pages that spread misinformation about vaccines in its News Feed and Search options. Now the educational pop-up windows are another step in efforts to tackle the spread of misinformation.