Dental marketing ideas to drive new patients.
Since most traditional dental marketing strategies won’t work anymore, you need new dental marketing ideas. The good news? We cracked the code on what it takes to get more patients online. Below you’ll find the best dental marketing ideas that have been proven to snag
you more new patients. You should walk away with a clear understanding of how the modern online patient behaves and what they want when seeking a new dentist, as well as concrete ideas you can implement right away.
Get Your Dental Office On Google Maps & Local Directories
You are probably familiar with Google My Business listings even if the name doesn’t instantly ring a bell. Features like Google’s Local Search results (shown in the screenshot below) will break out a list of nearby dentists with most if the information a new patient would need to connect with your office (address, business hours, website, reviews, etc.) and potentially become your newest patient.
Make Your Website Accessible, Engaging, And Easy To Use
To fully optimize your listing, completely fill out the following:
- Business category (above, you can see that these offices are each labeled as a “dentist” right next to the average review rating.
- Main phone number
- Business description (optimize this description for SEO)
- Business hours
- Google Reviews
Content Marketing/ Blogging For Your Dental Office (SEO)
With a well written and SEO optimized blog, patients can’t help but find your practice. The wealth of free information you provide them will create a connection and perhaps a new patient for you. Starting a blog will increase your presence on Google in a big way. Patients are actively searching online for answers to their questions. Patients have lots and lots of questions. This is actually one of the best places to start a blog for dentists is by answering patient questions. SEO is complicated because the Google algorithm is complex. This complex algorithm makes them very good at reading websites and creating search listings.
Update and Optimize Your Google My Business Page
For leveraging a location based marketing strategy, nothing beats Google My Business. This is usually step one for any veteran SEO. If you don’t have a Google My Business listing, you’ll need to create one. Google My Business is a free tool from Google that helps dentists (and all business owners) manage their online presence across the search engine. For dentists looking to attract new patients, Google My Business will pack quite a punch.
Ask Your Patients for Reviews, reviews are the backbone of every local SEO strategy. Reviews are that important. You must get reviews regularly and consistently. 72% of patients will look at reviews first when searching for a new doctor. Many patients would go out of network for a dentist with great reviews. Connect with your patients checking email is the first thing the majority of us do in the morning. You can use email marketing for lots of things:
- Appointment reminders
- Teeth tips to stay healthy
- Motivational tips