Punjab Breast Cancer AI-Digital project or ‘Pink Project’, a joint initiative between Department of Health and Family Welfare, government of Punjab, Roche Pharma India and Niramai Health Analytix, plans to accelerate screening and treatment for breast cancer in the state of Punjab. The project will focus on efforts to ensure timely identification, treatment initiation, and robust referral pathways across the various health centres through technology enabled, live patient tracking support. The project is targeted at screening a total of 15, 000 suspected females in a span of one year and the health department of Punjab will ensure the mobilisation of people for the screening.