Signia, a leader in the hearing aid industry, announced the launch of ‘Brilliant Sound Galaxy (BSG)’, the first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. As per WHO estimates in India, there are approximately 63 million people who are suffering from significant auditory impairment, placing the estimated prevalence at 6.3 percent in the Indian population.