Top five trends in pharmaceutical companies

Top five trends in pharmaceutical companies

With the launch of various technologies, modes of communication, apps, private-public partnerships, it seems that the pharmaceutical companies along with the healthcare industry are making efforts and thriving to find their place in this growing world. This is where...
Purpose is the 5th P of Marketing

Purpose is the 5th P of Marketing

Brands and marketing professionals have long treated Philip Kotler’s 4Ps of Marketing – Product, Price, Place, and Promotion as the four pillars of their marketing strategies. Most marketers would plan and slog to put the right product in the right place, at the right...