How HealthTECH will play key role in growth of Healthcare
How HealthTECH will play key role i...

Background – A new private hospital has been set-up in the National Capital region – Delhi, India. The new hospital was set-up by senior executives...

Changing role of medical rep in upcoming era of digital marketing
Changing role of medical rep in upc...

A typical conversation between a mid-aged medical rep at a tea stall with a new joinee medical rep, a very energetic young executive, on changing t...

Pharma marketing innovations to reduce expenses
Pharma marketing innovations to red...

Healthcare challenges in India – Indian Healthcare Ranks 154 Among 195 Countries in Healthcare As per Niti Ayog (Government of India planning body)...

Purpose is the 5th P of Marketing
Purpose is the 5th P of Marketing

Brands and marketing professionals have long treated Philip Kotler’s 4Ps of Marketing – Product, Price, Place, and Promotion as the four pillars of...

Why pharma brands can no longer neglect digital media
Why pharma brands can no longer neg...

While digital media and social media has permeated in almost every business or some realm of it, the pharma industry still remains on the sidelines...

Expanding the Indo-China drug trade
Expanding the Indo-China drug trade

The Indian pharmaceutical industry has seen some major ups and downs in the past few years. As one of the cheapest sources of generic medicines in ...

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