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Creativity in medical communication can help in bridging the healthcare gap
Creativity in medical communication...

“The world is an open art gallery and we are here to fill it with our creative paintings, sketches and canvases”. In today’s time, professional eti...

Medico marketing going virtual due to COVID-19
Medico marketing going virtual due ...

As India’s lock-down is steadily lifted to revive the economy, several pharmaceutical firms have given instructions to their sales and market...

How HealthTECH will play key role in growth of Healthcare
How HealthTECH will play key role i...

Background – A new private hospital has been set-up in the National Capital region – Delhi, India. The new hospital was set-up by senior executives...

Changing role of medical rep in upcoming era of digital marketing
Changing role of medical rep in upc...

A typical conversation between a mid-aged medical rep at a tea stall with a new joinee medical rep, a very energetic young executive, on changing t...

Pharma marketing innovations to reduce expenses
Pharma marketing innovations to red...

Healthcare challenges in India – Indian Healthcare Ranks 154 Among 195 Countries in Healthcare As per Niti Ayog (Government of India planning body)...

Purpose is the 5th P of Marketing
Purpose is the 5th P of Marketing

Brands and marketing professionals have long treated Philip Kotler’s 4Ps of Marketing – Product, Price, Place, and Promotion as the four pillars of...

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