by moses@docmode.com | Apr 22, 2021 | Blog
Educating patients has always been one of the major challenges of HCPs. What might be the best way of educating them is still, to this day, a question that is very much open to debate by most Pharma Companies. But one axiom stands clear that this is the age of digital...
by moses@docmode.com | Apr 9, 2021 | Uncategorized
Background Over 100 million are affected by Chronic Obstructive Pulmonary Disease (COPD) in China but less than 7% are properly diagnosed. As for the rest, breathlessness is just one of the signs of aging they believe they have to deal with. COPD is one of the top...
by moses@docmode.com | Apr 9, 2021 | Blog
Background As per a study initiated by Abbott and conducted across eight urban cities in India, one in 10 adults in India is affected by hypothyroidism. Women are three times more likely to be hit by the condition than men. The study suggested if 100 people are...
by moses@docmode.com | Apr 9, 2021 | Blog
Background Back in the 1980s, diabetes was considered a niche therapy in India, a disease not many had heard of. In fact, it did not even feature in the top 50 diseases by the value of drugs sold in India. However, India was changing. The western lifestyle was taking...
by moses@docmode.com | Apr 9, 2021 | Blog
Background What does a brand do when the patent for one of its star products is going to expire? Can it afford to lose its market hold? What are the options open to the brand if it wants to stay ahead in that market segment as well as in consumer minds? That was the...
