Six new rules of marketing to today’s doctor

Six new rules of marketing to today’s doctor

The healthcare industry has been witnessing massive changes in terms of disruptive technologies coming in, and patients getting more knowledgeable. At this critical juncture, the pharma industry must rethink its ways to engage with doctors and add more value to the...
Breastfeeding during Illness, is it safe?

Breastfeeding during Illness, is it safe?

While being ill, many new moms are skeptical about whether they should continue breastfeeding their babies. They’re worried if the illness would get transmitted to their newborn through breastfeeding. Well, contrary to certain myths, the good news is that...
Breastmilk: An Ideal Superfood for Infants

Breastmilk: An Ideal Superfood for Infants

Almost all medical experts, including the American Academy of Pediatrics (AAP) and the American College of Obstetricians & Gynecologists, strongly approve breastmilk as the healthiest superfood for infants. Moreover, the World Health Organization (WHO) also...